Our Story

Namaste!

Welcome to the enchanting world of Piroei, where we embody the ideology that less is more. Our whimsical collection is not only fashionable but also eco-friendly, manufactured slowly and ethically in small batches with fabrics that ensure safety and happiness to both you and your little one!

Our commitment to sustainability goes beyond just the materials we use. We ensure that every garment is made with fair trade practices that support local communities. With our collection, you can dress your baby in the most charming and chic clothes, without sacrificing the planet or the people who make them. So join on this magical journey where style meets sustainability and together they weave a tale of a brighter, greener future for generations to come.

Meet the Founders

With over 30 years of business experience, I started this remarkable journey alongside my daughter, driven by our shared passion for sustainability. My strong belief in the power of reuse and recycling, fuels our brand's ethos, transforming the way we perceive and consume children's clothing. Every strand of fabric carries my heartfelt dedication to leaving the world a better place for our future generations. I am deeply inspired by the possibilities that lie in sustainable practices. Together, my daughter and I are weaving a story of conscious choices and a better tomorrow.

-Aruna Purohit

My journey began with the birth of my daughter, who ignited a fire within me to create a sustainable kid's apparel brand. Every stitch in Piroei's fabric represents my emotions and unwavering commitment to a greener future. Piroei is more than just clothing; it's a community of like-minded individuals working towards a better world. As a brand, we employ fair-trade practices to empower women and promote social and economic independence. Piroei is not just a business to me; it's a labor of love I want to share far and wide.

-Juhi Purohit